Always an idea ahead.
Innovation is crucial in keeping AEG’s premium appliance brand ahead in a competitive market. From reducing food waste to saving energy, I helped the UK marketing team make sure AEG is always an idea ahead.
Project scope:
Strategic messaging | Product campaigns | Retail POS | Event branding | Customer loyalty
Strategic messaging | Product campaigns | Retail POS | Event branding | Customer loyalty
Sustainability messaging platform
AEG needed help positioning its sustainability credentials which I helped via a new strategic messaging platform centred around my idea of ‘Innovation for good’.
AEG needed help positioning its sustainability credentials which I helped via a new strategic messaging platform centred around my idea of ‘Innovation for good’.
‘Innovation for good’ began as an internal campaign for AEG sales teams and was then rolled out to AEG’s trade customers as a creative platform for revitalised product messaging.
Showcasing AEG sustainable innovations at kitchen retailer Howdens (below).
Championing AEG energy efficiency
When it comes to saving energy, AEG washing machines lead the way. I helped lead a digital campaign called ‘energy efficiency at its best’ which ran online for almost a year.
When it comes to saving energy, AEG washing machines lead the way. I helped lead a digital campaign called ‘energy efficiency at its best’ which ran online for almost a year.
From digital marketing to John Lewis POS
As one of AEG’s key retail partners, John Lewis regularly seeks fresh, innovative ideas to get shop-floor standout for their premium AEG appliances.
As one of AEG’s key retail partners, John Lewis regularly seeks fresh, innovative ideas to get shop-floor standout for their premium AEG appliances.
Experiential branding on a grand scale
I worked together with Premier Display to create a premium brand experience for Grand Designs Live.
I worked together with Premier Display to create a premium brand experience for Grand Designs Live.
Work done as Design Director at Good.
Retail environment concept by Premier Display.
Photography credits for the brand in situ: Shutterstock.
Retail environment concept by Premier Display.
Photography credits for the brand in situ: Shutterstock.