It all started with an expired font licence.
Then it gathered pace with fidgety retailers (John Lewis, Currys), who were demanding fresh marketing impetus. It really got going when Electrolux Group realised that their 100-year-old Italian appliance brand needed a bright new start.
Project scope:
Messaging platform | Brand identity refresh | Advertising | Retail environments | Brand guidelines
Messaging platform | Brand identity refresh | Advertising | Retail environments | Brand guidelines
UK-wide outdoor advertising campaign, featuring the ‘easy choice’ language and a bold, new visual approach.
Key brand elements – including the new headline style, iconography and a refined colour palette.
Above: New photography assets including CGI room sets, CGI product hero shots and benefit photography.
The Zanussi product catalogues were redesigned to showcase the new assets and bold style.
Translating the brand into motion and sound for social media shorts.
The brand refresh extended to many applications, including packaging guidelines.
Above: the brand really comes to life at a larger scale in retail trade shows. Below: online brand guidelines.
Work done as Design Director at Good.
Photography credits for the brand in situ: Shutterstock.
Photography credits for the brand in situ: Shutterstock.