“My furnace has broken down and it’s freezing outside. Can you help?!”
Resideo are global pioneers of sustainable home technology, trusted by homeowners and pros worldwide. Resideo were launching an innovative new software service in the US, helping HVAC professionals turn unpredictable home emergencies into predictive, cost-effective customer servicing.
Project scope:
Naming | Messaging | Visual identity | Website | Sales tools | Promo showreel | Digital marketing
Naming | Messaging | Visual identity | Website | Sales tools | Promo showreel | Digital marketing
Product naming
Below: ‘Pro-IQ’ was born out of a brainstorming session where many naming ideas were presented.
Below: ‘Pro-IQ’ was born out of a brainstorming session where many naming ideas were presented.
Messaging platform
Following the naming, a language platform was developed to market three Pro-IQ subscription levels.
Following the naming, a language platform was developed to market three Pro-IQ subscription levels.
Visual identity
Combining photography of HVAC professionals looking confident and empowered by Pro-IQ intelligence.
Combining photography of HVAC professionals looking confident and empowered by Pro-IQ intelligence.
Pro-IQ launch deliverables: including the web landing page, promo reel and downloadable resources.
The Pro-IQ promo reel was scripted, storyboarded and animated for online platforms (below).
Pro-IQ graphic styling.
Below: downloadable resources, including installer sales literature.
Digital advertising for web and social media channels.
Below: email marketing, sales PPT and trade press advertising.
Work done as Design Director at Good.
Photography credits for the brand in situ: Shutterstock.
Photography credits for the brand in situ: Shutterstock.