Home energy control that’s smart with a heart.
Schneider Electric were looking to re-launch their Wiser smart heating brand – building on the energy-saving solutions that they’re well known for. In a world of soaring energy prices and über smart tech-talk from Google Nest and Hive, we wanted to differentiate Wiser with a warmer, simpler brand message.
Project scope:
Messaging | Campaign creative | Website | Digital marketing | Sales tools | Promo showreel
Messaging | Campaign creative | Website | Digital marketing | Sales tools | Promo showreel
The first step was to write a new brand messaging platform – ‘Taking care of your home and the planet’ and supporting messages (below).
Illustrator Robert Hanson was commissioned to bring a human and caring dimension to the brand.
Bringing the messaging and illustration together for the Wiser brand relaunch campaign.
Above: UK-wide outdoor campaign in the run up to Winter. Below: digital marketing on social media channels.
An animated product benefit showreel was also commissioned (below).
The campaign also featured brand photography combined with illustrative doodles, e.g. consumer emails.
Brand campaign toolkit (below).
Work done as Design Director at Good.
Photography credits for the brand in situ: Shutterstock.
Illustration: Robert Samuel Hanson.
Photography credits for the brand in situ: Shutterstock.
Illustration: Robert Samuel Hanson.