Nationwide appliance repair rebrand gets the tick.
Service Force is the UK’s only certified repair partner for AEG and Electrolux home appliances. Their old brand was as rusty as an abandoned washing machine, with marketing in various states of disrepair. I introduced a new brand concept which got the tick from the Electrolux Group bosses. Pun intended.
Project scope:
Messaging platform | Brand identity refresh | Brand website and literature | Livery and clothing | Brand guidelines
Messaging platform | Brand identity refresh | Brand website and literature | Livery and clothing | Brand guidelines
Above: the new Service Force brand, applied to vehicle fleet livery.
Above: the Service Force key brand identity elements including the logo, colour palette and typography.
Tone of voice and messaging guidelines (below).
Above: brand photography capturing expert repair engineers at work.
Below: Service Force website.
Below: Service Force website.
Branded collateral including work clothing, vehicle livery and accessories.
Above: brand literature, templates and stationery. Below: Service Force brand guidelines.
Work done as Design Director at Good.
Photography credits for the brand in situ: Shutterstock.
Service Force vehicle wrap application and photo: Joyce Design.
Photography credits for the brand in situ: Shutterstock.
Service Force vehicle wrap application and photo: Joyce Design.